Swoosh 190: Tina
In this article, it talks about the symbols and icons work without language. One function of symbole is changing the face of society at the first time. Taking Nike Swoosh as an example, it is about how the icon of Nike Swoosh came out. The Swoosh icon is a perfect shape as a strength of the Swoosh. Besides, icons could replace by the language. According to the author's opinion, icon is a window between the world and the other. Without language, customers could make associations when watching the icons. Because icon of Nike Swoosh was a successful example, Benz followed to Nike to create an icon, too.
Q1: between language and icon, which one is more important to you?
Q2: can you share your associations after you saw the icon of Nike?